t h e c o p y w r i t e r ( a k a h o w a r d s c h r i e r )
Over the past 25 years, I've written advertising for everything from burgers and banks to medicines and Mustangs. Finding a punchy title for a print ad or crafting copy for a web page are an absolute blast for me. Coming up with a killer billboard is pure nirvana. But I never forget the real hero of advertising: the brand. Combine the copywriter's creative with solid strategy and marketing, and there's no power on earth that can stop it.
Before becoming the copywriter, I was an agency writer at several Montreal shops like Y&R, BBDO, BCP, TANK and other odd letter combinations. I've also worked in the film industry as a camera assistant; pulling focus, clapping the slate and schmoozing with the stars when they'd let me.
Well, now you know a bit more about who the copywriter is. If you'd like to see what I've done, you can check my CV (fast, but doesn't do me full justice), or view my work (more interesting and highly recommended). Either way, enjoy!
Before becoming the copywriter, I was an agency writer at several Montreal shops like Y&R, BBDO, BCP, TANK and other odd letter combinations. I've also worked in the film industry as a camera assistant; pulling focus, clapping the slate and schmoozing with the stars when they'd let me.
Well, now you know a bit more about who the copywriter is. If you'd like to see what I've done, you can check my CV (fast, but doesn't do me full justice), or view my work (more interesting and highly recommended). Either way, enjoy!
